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Direct Marketing: Part 3
Direct Marketing: Part 3 Third in a series giving an overview of direct marketing. Marketing and distribution; ...- Authors: H Lund
- Date: Jan 2000
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Annuities>Marketing and distribution - Annuities; Life Insurance>Marketing and distribution - Life Insurance
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Direct Marketing: Part 1—Analysis of Solicitations
Direct Marketing: Part 1—Analysis of Solicitations This article covers measurement of key actions by ... by presenting an approach to the analysis of direct-mail insurance solicitations. Marketing and distribution; ...- Authors: H Lund
- Date: Apr 1999
- Competency: External Forces & Industry Knowledge
- Publication Name: News Direct
- Topics: Annuities>Marketing and distribution - Annuities; Life Insurance>Marketing and distribution - Life Insurance
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Direct Marketing:The Mathematics of Tests
Direct Marketing:The Mathematics of Tests This article presents the mathematics for evaluating direct ...- Authors: H Lund
- Date: Jun 1999
- Competency: Technical Skills & Analytical Problem Solving
- Publication Name: News Direct
- Topics: Life Insurance>Marketing and distribution - Life Insurance
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Senior Health Products - Medicare Supplements and More
grew up in direct marketing and Medicare supplements are perhaps the quintessential direct marketing product ... problems are inevitable and we know that health care costs for seniors are much higher than the commercial ...- Authors: H Lund
- Date: Apr 1995
- Competency: External Forces & Industry Knowledge>Actuarial theory in business context; External Forces & Industry Knowledge>External forces and business performance; Technical Skills & Analytical Problem Solving>Innovative solutions
- Publication Name: Record of the Society of Actuaries
- Topics: Health & Disability>Health insurance; Public Policy; Social Insurance>Medicare